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VedAI · How we score

Honest signals.
Public sources.
No black box.

VedAI scores every Indian startup on a nine-pillar framework. The pillars are public, the data sources are public, and the cadence is fixed. We don't publish the weights — but we tell you what we use, when we refresh, and how to challenge a score you think is wrong.

The framework

Nine pillars. Same nine for every startup.

Every Indian startup in the IVL universe is assessed on the same nine pillars, each named after one of the Navagraha — the nine celestial bodies of the Hindu astronomical system. We rate each pillar on its own evidence — not in comparison to a "perfect" startup that doesn't exist. The headline VedAI score combines the pillars; the relative weights are intentionally not published, but the pillars themselves are open.

PILLAR 01 · SURYA
Founder & Leadership
Founder credibility, experience, and execution capability.
PILLAR 02 · CHANDRA
Market Opportunity
Addressable market depth and timing.
PILLAR 03 · MANGAL
Execution & Traction
Revenue, growth, retention, and adoption signals.
PILLAR 04 · BUDH
Business Model
Unit economics, monetisation, and capital efficiency.
PILLAR 05 · GURU
CEO Conviction
Founder conviction, vision clarity, and the intangible edge.
PILLAR 06 · SHUKRA
India Ecosystem & Brand
DPI integration, ecosystem presence, brand, and talent pull.
PILLAR 07 · SHANI
Governance & Compliance
Compliance posture, filings hygiene, survival and resilience.
PILLAR 08 · RAHU
Innovation & Moat
Defensibility, IP, network effects, switching costs.
PILLAR 09 · KETU
VC Conviction
Investor backing, round quality, and external validation.

What we don't publish: the relative weights, the model architecture, or the prompt configuration. This protects against gaming and keeps the score directional. What we do publish: every pillar, every input source, and every dispute outcome on request.

One framework, two views

Nine pillars in. Six buckets out.

If you've looked at a startup profile, you've seen the VedAI /1000 score broken into six buckets — not nine pillars. Both are the same methodology, viewed at two levels. The nine pillars are the measurement layer: how our analysts actually score, dimension by dimension. The six buckets are the reporting layer: how those measurements are grouped for reading a score at a glance.

Why condense nine into six? Because signals overlap. Founder quality, market depth, traction, and business model are all fundamental drivers — so their pillars report together as Core Dimensions. A pillar like Rahu (Innovation & Moat) contributes to more than one bucket: its defensibility signals are core, while its IP portfolio is external validation. Nothing is dropped in the condensation — every pillar's evidence lands in exactly the buckets shown below.

9 pillars · measurement6 buckets · reporting (/1000)
Core Dimensions/450
Fundamental business drivers — team, market, traction, model.
SuryaFounder & LeadershipChandraMarket OpportunityMangalExecution & TractionBudhBusiness ModelRahuInnovation & Moat
India-Specific Factors/220
Structural realities unique to building in India — DPI rails, policy, regional reach.
ShukraIndia Ecosystem & Brand
Market Influence/150
External validation — investors, media, talent, partnerships, IP.
KetuVC ConvictionShukraIndia Ecosystem & Brand· media & brand signalRahuInnovation & Moat· IP & patent portfolio
Adversity & Resilience/100
Survival, grit, and governance under pressure.
ShaniGovernance & ComplianceGuruCEO Conviction· founder-origin adversity
Intangible Edge/50
X-factor, anomaly signals, timing and serendipity.
GuruCEO Conviction
Global Valuation Methods/30
Established financial frameworks — VC method, comparables, DCF.
KetuVC Conviction· VC-method inputsBudhBusiness Model· financial-model inputs
Primary contribution — the pillar's home bucket Shared contribution — overlapping signals reported in a second bucket

The bucket maximums (450 · 220 · 150 · 100 · 50 · 30 = 1,000) are fixed and public. The pillar-to-bucket routing above is complete — every one of the nine pillars reports into at least one bucket, and no bucket contains evidence from outside the nine pillars.

Data provenance

Every input is from a public source.

VedAI does not buy private data. Every pillar is computed from data that is public, regulator-filed, or self-published by the startup. We never use leaked data, scraped private dashboards, or unverified founder claims.

MCA
Ministry of Corporate Affairs — company filings, charges, director records, annual returns.
RBI
Reserve Bank of India — public charge filings and regulatory disclosures.
GST Network
GSTIN status, filing regularity, compliance signals (where public).
DPIIT / Startup India
Recognised startup status and government grant participation.
Public news + press
Verified press coverage, funding announcements, and ecosystem media.
Funding databases
Publicly disclosed rounds, investor partner lists, and round structures.
Company websites
Public team pages, product pages, and self-published material.
Sector benchmarks
Aggregated sector medians built from the IVL universe — never per-startup leakage.
Cadence

Re-scored nightly.

VedAI re-scores the universe nightly. New filings, fresh funding rounds, regulatory updates, and verified news flow in within 24 hours. Pillars that depend on slower-moving signals (governance, compliance) refresh on each batch but typically only change after a real underlying event.

Last pipeline run
7 hours ago· 5 startups scored in last 24h
What VedAI is NOT

Directional, not oracular.

VedAI is a research accelerator — it surfaces patterns, ranks startups for relative comparison, and exposes data gaps. It is not investment advice, a credit rating, or a substitute for due diligence. We mark startups with sparse public data as "insufficient_data" rather than fake a confident score.

Dispute a score

Think we got it wrong?
Tell us. We'll re-look.

If you're a founder, employee, or investor and you believe VedAI has missed a signal — old data, a structural change, a misclassification — write to us. We re-look every flagged score within 7 working days. If we change a score, we publish the change in our methodology change-log. If we don't, we tell you why.

hello@indianventurelabs.ai7-working-day review SLA · response on every dispute
Include in your email: the startup name, the disputed pillar (or overall score), the specific signal you think is missing or wrong, and any public source we can verify against. Anonymous disputes are accepted but harder to action.
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