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Shark Tank India · Season 4 · Episode 5

FAE Beauty

Clean beauty brand

Deal struckD2C Beauty & Personal CareMaharashtraFounded 2020Status: Active
C
VedAI Grade
565/1000
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Independent 0-1,000 grade across 9 pillars — team, traction, funding velocity, IP, market timing, capital efficiency, sector tailwinds, founder-market fit, narrative.

Total funding raised

Aggregated from MCA filings, public press releases, and venture databases. Includes pre-show capital where applicable.

The Pitch

Sharks who backed them
Aman Gupta Namita Thapar

About FAE Beauty

FAE Beauty is a Mumbai-based D2C clean beauty brand, founded in 2020, challenging traditional beauty standards. Known for its inclusive approach, FAE offers a range of high-quality, minimalist products designed for diverse Indian skin tones and complexions. It has quickly gained traction as a conscious brand in India's competitive beauty market, empowering self-expression through its thoughtfully curated offerings.

Visit FAE Beauty

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