Founded
2013
Team Size
300
Total Funding
₹83 Cr
Valuation
₹415 Cr
Online lingerie and innerwear brand.
Core Differentiator
Direct-to-consumer lingerie brand addressing fit, comfort, and privacy concerns for Indian women with affordable, fashion-forward intimate wear.
Target Market
Millennial and Gen-Z women in Tier 1 and Tier 2 cities seeking quality lingerie with discrete delivery
Key Innovation
Localized sizing and design sensibilities combined with content-driven customer education in a traditionally taboo category
Established trust and brand recognition in intimate apparel category with repeat purchase behavior and community building
Customer sizing, preference, and fit data accumulated over years enables personalized recommendations and product development
Customer familiarity with sizing and fit creates friction to switch to competitors once preferences are established
₹24.9 Cr
Total Raised
1
Round
Latest Round
Latest · 2018-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2018-01-01
₹24.9 Cr
Investors
Location
Website
Visit WebsiteGrowth Rate
10%
Funding Rounds
1