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MoEngage

613

Insights-led customer engagement platform.

MarTech & AdTech
Customer Engagement
Active

Founded

2014

Team Size

500

Total Funding

₹208 Cr

Valuation

₹1,660 Cr

About

Insights-led customer engagement platform.

Unique Selling Proposition

Core Differentiator

AI-powered insights-led platform that unifies customer data and enables personalized omnichannel engagement at scale for mobile-first brands.

Target Market

Mid-market to enterprise mobile-first businesses across e-commerce, fintech, media, and consumer apps

Key Innovation

Real-time behavioral analytics combined with predictive segmentation and automated cross-channel orchestration

Competitive Moats
🔒Switching Costs
Strong

Deep integration into customer tech stacks with extensive historical data and workflows makes migration difficult

🧠Data/AI Moat
Medium

Accumulated customer behavioral data across channels enables increasingly accurate ML-driven predictions and personalization

🌐Network Effects
Medium

Cross-platform integration ecosystem and template marketplace strengthen with growing user base

Funding Snapshot
Free preview

₹62.3 Cr

Total Raised

1

Round

Latest Round

Latest · 2019-01-01

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Full Funding History

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Funding History

Latest Round

2019-01-01

₹62.3 Cr

Investors

Various Investors
Details

Location

Bengaluru, Karnataka

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Financial Metrics

Growth Rate

80%

Funding Rounds

1

VedAI Score
613/1000
Developing