Founded
2016
Team Size
5000
Total Funding
₹1,079 Cr
Valuation
₹12.4K Cr
Health and fitness platform with gyms and digital classes.
Core Differentiator
Integrated omnichannel fitness ecosystem combining offline gym centers, live digital classes, AI-driven personalization, and holistic wellness (mental health, nutrition) under one unified platform.
Target Market
Urban millennials and Gen-Z health-conscious consumers in tier 1 and tier 2 Indian cities seeking convenient, affordable fitness solutions
Key Innovation
AI-powered personalized workout and nutrition plans with seamless offline-online hybrid model allowing flexibility between gym visits and at-home digital workouts
Strong brand recognition in Indian fitness market with 'Cult' becoming synonymous with premium yet accessible fitness, high customer loyalty and community engagement
Growing physical center footprint creates local network effects, with community-driven classes and social features encouraging peer engagement and retention
Integrated ecosystem (fitness tracking, personalized plans, subscription commitments, community) creates behavioral lock-in making switching to competitors inconvenient
Proprietary user health data, workout patterns, and AI-driven personalization engine improves with scale, creating better recommendations over time
₹324 Cr
Total Raised
1
Round
Latest Round
Latest · 2021-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2021-01-01
₹324 Cr
Investors
IPO-Bound Cult.fit’s Rishabh Telang Denies Forgery Allegations By Deepak Poduval
Inside The Numbers Lifting IPO-Bound Cult.fit
Cult.fit DRHP: A Look At Shareholding Pattern & Key Executives
The cost of caregiving; Cult.Fit files draft IPO papers
Cult.Fit files draft IPO papers to raise Rs 950 Cr via fresh issue
Cult.fit posts Rs 1,720 Cr revenue in FY26; turns EBITDA positive
Growth Rate
75%
Funding Rounds
1