Founded
2016
Team Size
800
Total Funding
₹110 Cr
Valuation
₹1,000 Cr
Mamaearth is India's first Made Safe certified brand offering toxin-free beauty, personal care, and wellness products across skincare, haircare, and baby care categories.
Core Differentiator
India's first Made Safe certified brand delivering toxin-free beauty and personal care products with strong digital-first go-to-market strategy
Target Market
Urban millennial and Gen-Z parents and health-conscious consumers seeking natural, safe personal care products
Key Innovation
Made Safe certification combined with Ayurvedic formulations and aggressive omnichannel D2C distribution at accessible price points
Strong brand recall as India's first Made Safe certified brand with authentic toxin-free positioning and celebrity endorsements
Growing community of brand advocates and user-generated content creating organic growth flywheel
Direct-to-consumer model with efficient digital marketing spend and in-house manufacturing capabilities
₹75 Cr
Total Raised
2
Rounds
Post IPO
Latest · Dec 18, 2025
Backed by
Unlock the full funding history below — every round's amount, valuation & investors.
Series C
2021-01-06
₹55 Cr
Investors
Post IPO
Dec 18, 2025
₹20 Cr
Mamaearth Parent Honasa Calls Off ₹135 Cr Fluence Pharma Acquisition
Mamaearth parent posts Rs 756 Cr revenue in Q1 FY27; doubles profit
Honasa Consumer expects strong Q1 growth, led by Mamaearth
Sofina Ventures offloads Rs 177 Cr worth stake in Mamaearth parent
Mamaearth parent Honasa acquires 58% stake in Fluence Pharma for Rs 135 Cr
Mamaearth parent stock hits 52-week high on strong FY31 growth outlook
Annual Revenue
₹850 Cr
Growth Rate
75%
Funding Rounds
2