Founded
2013
Team Size
300
Total Funding
₹60 Cr
Valuation
₹200 Cr
About
Plum offers vegan and cruelty-free beauty products.
Unique Selling Proposition
Core Differentiator
Vegan and cruelty-free beauty products in a growing market.
Target Market
Eco-conscious consumers and beauty enthusiasts.
Key Innovation
Sustainable sourcing and packaging.
Competitive Moats
⭐Brand
Strong
Strong brand identity among urban consumers focused on ethical beauty.
🔒Switching Costs
Medium
Customers tend to be loyal to their beauty brands once they find suitable products.
Funding Snapshot
Free preview
₹60 Cr
Total Raised
1
Round
Total Raised
Latest · 2024
Unlock the full funding history below — every round's amount, valuation & investors.
Funding History
Total Raised
2024
₹60 Cr
Details
Financial Metrics
Funding Rounds
1
VedAI Score
639/1000
Developing
Plum Goodness
Vegan Skincare