Founded
2012
Team Size
400
Total Funding
₹125 Cr
Valuation
₹830 Cr
Youth-focused fashion and lifestyle brand.
Core Differentiator
Direct-to-consumer youth fashion brand with quirky, pop-culture-inspired designs at affordable price points targeting Gen Z and millennials.
Target Market
Indian youth aged 18-30 seeking trendy, affordable, and expressive casual wear
Key Innovation
Data-driven design process that rapidly converts trending memes and pop culture moments into apparel within days
Strong brand recall among Indian youth with distinct identity built around quirky, relatable designs and social media engagement
Proprietary trend analytics tracking social media and pop culture to predict and create designs that resonate with target demographic
D2C model eliminates middlemen, enabling competitive pricing while maintaining margins through vertical integration
₹37.4 Cr
Total Raised
1
Round
Latest Round
Latest · 2017-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2017-01-01
₹37.4 Cr
Investors
Growth Rate
76%
Funding Rounds
1