WebEngage
646Full-stack marketing automation platform.
Founded
2011
Team Size
400
Total Funding
₹208 Cr
Valuation
₹1,245 Cr
Full-stack marketing automation platform.
Core Differentiator
Full-stack marketing automation platform purpose-built for emerging markets with mobile-first, multi-channel orchestration and deeper integration capabilities than Western competitors.
Target Market
Mid-market to enterprise B2C companies in India, Southeast Asia, and Middle East prioritizing mobile engagement
Key Innovation
Unified customer data platform with native mobile SDK, journey orchestration engine, and personalization across 12+ channels including SMS, WhatsApp, and regional messaging apps
Deep technical integration into customer mobile apps and backend systems creates high migration friction, especially with historical customer data and complex automation workflows already configured
Proprietary customer behavior models and engagement insights accumulated from processing billions of events across diverse emerging market segments and verticals
Integration partnerships with regional payment gateways, e-commerce platforms, and messaging channels create ecosystem lock-in and make platform more valuable as integrations expand
₹62.3 Cr
Total Raised
1
Round
Latest Round
Latest · 2016-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2016-01-01
₹62.3 Cr
Investors
Growth Rate
60%
Funding Rounds
1