Founded
2019
Team Size
150
Total Funding
₹83 Cr
Valuation
₹415 Cr
Clean beauty brand inspired by global beauty secrets.
Core Differentiator
Clean beauty brand positioning Korean, Japanese, and French beauty rituals for Indian consumers at accessible price points
Target Market
Urban millennial and Gen-Z women seeking clean, ingredient-focused beauty products
Key Innovation
Global beauty heritage storytelling combined with dermatologically-tested, vegan formulations tailored for Indian skin
Strong clean beauty brand identity with ingredient transparency and global beauty ritual positioning differentiating from traditional Indian beauty brands
D2C-first model with controlled manufacturing reduces intermediary costs while maintaining quality positioning
₹24.9 Cr
Total Raised
1
Round
Latest Round
Latest · 2024-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2024-01-01
₹24.9 Cr
Investors
Growth Rate
38%
Funding Rounds
1