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The Souled Store

658

Pop culture merchandise and fashion brand.

Custom Apparel & Merch
Fashion
Active

Founded

2013

Team Size

400

Total Funding

₹83 Cr

Valuation

₹415 Cr

About

Pop culture merchandise and fashion brand.

Unique Selling Proposition

Core Differentiator

Licensed pop culture merchandise combining global IPs (Marvel, DC, Disney) with streetwear fashion targeting Indian millennials and Gen-Z consumers.

Target Market

15-35 year old urban Indian consumers seeking affordable branded pop culture apparel

Key Innovation

Proprietary designs blending international pop culture with Indian sensibilities at accessible price points with fast-fashion production cycles

Competitive Moats
Brand
Medium

Strong brand recognition in pop culture merchandise space with established customer base and emotional connection to nostalgia-driven products

🌐Network Effects
Medium

Licensing partnerships with major global IP holders create exclusive product catalog difficult for competitors to replicate

💰Cost Advantage
Medium

Scale-driven procurement and manufacturing efficiency with 400-person team enabling competitive pricing in fast-fashion segment

Funding Snapshot
Free preview

₹24.9 Cr

Total Raised

1

Round

Latest Round

Latest · 2018-01-01

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Full Funding History

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Funding History

Latest Round

2018-01-01

₹24.9 Cr

Investors

Various Investors
Details

Location

Mumbai, Maharashtra

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Financial Metrics

Growth Rate

30%

Funding Rounds

1

VedAI Score
658/1000
Developing