Founded
1998
Team Size
3000
Total Funding
₹1,000 Cr
Valuation
₹5,000 Cr
Pine Labs is a merchant platform company that offers financing and last-mile retail transaction technology through PoS and payment gateways.
Core Differentiator
Integrated merchant commerce platform combining PoS hardware, payment processing, and embedded consumer financing at point-of-sale across offline retail.
Target Market
Offline retailers and merchants across India and Southeast Asia seeking omnichannel payment solutions
Key Innovation
Proprietary Buy Now Pay Later (BNPL) integration at physical retail PoS terminals enabling instant consumer credit decisioning
Strong two-sided network with 500K+ merchant terminals and multiple financing partners creating compounding value
High merchant switching costs due to integrated hardware-software ecosystem and financing relationships embedded in operations
Proprietary transaction and credit underwriting data from millions of retail transactions enabling better risk models
25+ year legacy brand with established trust among traditional retailers and banking partners
₹600 Cr
Total Raised
2
Rounds
PE
Latest · Feb 28 2026
Backed by
Unlock the full funding history below — every round's amount, valuation & investors.
Series J
2022-01-18
₹600 Cr
Investors
PE
Feb 28 2026
N/A
Pine Labs, Paytm, MobiKwik Shares Slide Amid Reports Of UPI MDR Delay
How Pine Labs Shifted Gears: From PoS Devices To An AI-Powered Fintech Stack
Mastercard sells entire 4.31% Pine Labs stake for Rs 934 Cr
Mastercard Exits Pine Labs Via ₹934 Cr Bulk Deal
Paytm shares jump over 7%; Pine Labs, One Mobikwik pare early gains
Alpha Wave sells almost entire Pine Labs stake in Rs 550 Cr block deal
Annual Revenue
₹1,800 Cr
Growth Rate
95%
Funding Rounds
2
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