SUGAR Cosmetics
645Cruelty-free makeup and beauty products
Founded
2015
Team Size
500
Total Funding
₹95 Cr
Valuation
₹600 Cr
SUGAR Cosmetics is a digital-first beauty brand offering cruelty-free, high-quality makeup and skincare products available across 45,000+ retail stores.
Core Differentiator
Premium yet affordable cruelty-free cosmetics brand with omnichannel presence combining D2C digital strength with massive offline retail distribution
Target Market
Urban millennial and Gen-Z women seeking quality, affordable, India-focused makeup products
Key Innovation
Hybrid distribution model leveraging digital brand-building with extensive physical retail penetration across 45,000+ touchpoints
Strong brand recall in Indian beauty segment built through digital-first marketing and authentic local positioning
Extensive retail distribution network of 45,000+ stores creates barriers for new entrants and enhances brand visibility
Direct manufacturing relationships and scale enable competitive pricing versus international brands while maintaining margins
₹9.5 Cr
Total Raised
2
Rounds
Series D
Latest · Dec 19, 2025
Backed by
Unlock the full funding history below — every round's amount, valuation & investors.
Series D
2025-01-10
₹4.5 Cr
Investors
Series D
Dec 19, 2025
₹5 Cr
Annual Revenue
₹500 Cr
Growth Rate
65%
Funding Rounds
2