Founded
2014
Team Size
400
Total Funding
₹249 Cr
Valuation
₹1,245 Cr
Smart wearables and audio products brand.
Core Differentiator
Affordable smartwatches and audio products designed for mass-market Indian consumers with localized features and aggressive pricing.
Target Market
Price-conscious Indian millennials and Gen-Z seeking accessible smart wearables
Key Innovation
Product localization with India-specific health metrics, vernacular language support, and value engineering for sub-₹5000 price points
Strong brand recognition in affordable wearables segment with extensive influencer marketing and retail presence across 10,000+ stores
Optimized supply chain with direct manufacturing partnerships enabling 40-50% lower pricing than international brands
Growing user base creating data advantages for health insights and product development, though still early stage
₹74.7 Cr
Total Raised
1
Round
Latest Round
Latest · 2019-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2019-01-01
₹74.7 Cr
Investors
Growth Rate
64%
Funding Rounds
1