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Udaan

654

B2B trade platform for small businesses

B2B E-Commerce
B2B Marketplace
Active

Founded

2016

Team Size

4000

Total Funding

₹1,900 Cr

Valuation

₹3,200 Cr

About

Udaan is India's largest B2B e-commerce platform connecting manufacturers, wholesalers, traders, and retailers across categories.

Unique Selling Proposition

Core Differentiator

Deep penetration into Bharat with logistics and credit infrastructure enabling retailers in tier 2/3 cities to access manufacturers directly

Target Market

Small retailers, wholesalers, and manufacturers across India focusing on tier 2/3 cities

Key Innovation

Integrated supply chain solution combining marketplace, logistics, and embedded financing for underserved retail segments

Competitive Moats
🌐Network Effects
Strong

Three-sided marketplace with 3M+ retailers and 25K+ sellers creating strong cross-side network effects in B2B commerce

💰Cost Advantage
Medium

Proprietary logistics network and route optimization reducing transaction costs for tier 2/3 city distribution

🔒Switching Costs
Medium

Credit provision and integrated supply chain management create dependency for small retailers lacking alternatives

🧠Data/AI Moat
Medium

Transaction data from millions of SKUs across categories enabling demand forecasting and inventory optimization

Funding Snapshot
Free preview

₹114 Cr

Total Raised

1

Round

Series G

Latest · 2026-01-15

Backed by

M&G Investments
Lightspeed Venture Partners

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Full Funding History

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Funding History

Series G

2026-01-15

₹114 Cr

Investors

M&G Investments
Lightspeed Venture Partners
Details

Location

Bengaluru, Karnataka

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Financial Metrics

Annual Revenue

₹8,500 Cr

Growth Rate

45%

Funding Rounds

1

VedAI Score
654/1000
Developing