Founded
2012
Team Size
3500
Total Funding
₹715 Cr
Valuation
₹4,500 Cr
Nykaa is India's leading beauty and wellness platform offering cosmetics, skincare, haircare, and wellness products with omnichannel presence.
Core Differentiator
Omnichannel beauty platform combining curated product selection with expert content and offline retail experience in a category traditionally dominated by unorganized retail
Target Market
Urban Indian women aged 18-45 seeking authentic beauty and wellness products with expert guidance
Key Innovation
Content-to-commerce model with beauty advisor ecosystem and proprietary private labels alongside third-party brands
Built trusted brand synonymous with beauty in India through content, authenticity guarantees, and consistent customer experience across channels
Large user base attracts premium brands; extensive SKU selection and content attracts more customers creating virtuous cycle
Customer loyalty programs, personalized recommendations, and curated wish lists create behavioral lock-in
Proprietary data on beauty preferences across diverse Indian demographics enables better merchandising and private label development
₹515 Cr
Total Raised
2
Rounds
Post IPO
Latest · Nov 28, 2023
Backed by
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IPO
2021-11-10
₹500 Cr
Investors
Post IPO
Nov 28, 2023
₹15 Cr
Nykaa Shares Jump 6% On Strong Q2 FY27 Growth Outlook
Nykaa expects net revenue growth in late twenties in Q2
Nykaa expects around 30% GMV growth in Q2 FY27
Nykaa and L’Oréal’s venture fund BOLD join hands to invest in Indian beauty startups
Nykaa, L’Oréal's venture fund tie up to invest in Indian beauty brands
Nykaa completes acquisition of additional 24.2% stake in Earth Rhythm
Annual Revenue
₹4,800 Cr
Growth Rate
42%
Funding Rounds
2
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