Skip to contentFounder TierPioneer Founder · ₹499/month · limited to the first 100Claim a spot

Flipkart

743

India's largest e-commerce marketplace

E-Commerce
Online Marketplace
Active

Founded

2007

Team Size

30000

Total Funding

₹12.6K Cr

Valuation

₹291K Cr

About

Flipkart is India's leading e-commerce platform offering a wide range of products from electronics to fashion, with fast delivery and customer service.

Unique Selling Proposition

Core Differentiator

India-first e-commerce platform with deep supply chain integration, vernacular support, and category leadership across electronics and fashion

Target Market

Mass-market Indian consumers across metros, tier-2/3 cities with focus on value-conscious shoppers

Key Innovation

Hyperlocal fulfillment network with proprietary logistics (eKart), cash-on-delivery optimization, and seller ecosystem development

Competitive Moats
🌐Network Effects
Strong

Two-sided marketplace with 450M+ registered users and 1.4M+ sellers creating strong liquidity and selection advantages

Brand
Strong

Leading brand recognition and trust in Indian e-commerce with Flipkart, Myntra, and PhonePe under umbrella

💰Cost Advantage
Strong

Proprietary logistics infrastructure (eKart) and fulfillment centers providing unit economics advantage at scale

🔒Switching Costs
Medium

SuperCoins loyalty program, Plus membership, and seller lock-in through Flipkart Assured create retention

🧠Data/AI Moat
Medium

Extensive shopping behavior data powering personalization, demand forecasting, and dynamic pricing algorithms

Funding Snapshot
Free preview

₹16.1K Cr

Total Raised

2

Rounds

Corporate

Latest · Oct 28, 2023

Backed by

Walmart

Unlock the full funding history below — every round's amount, valuation & investors.

Full Funding History

Sign in to unlock this feature

Sign In
Funding History

Acquisition

2018-05-09

₹16K Cr

Investors

Walmart

Corporate

Oct 28, 2023

₹100 Cr

Details

Location

Bangalore, Karnataka

Share

Financial Metrics

Annual Revenue

₹45K Cr

Growth Rate

28%

Funding Rounds

2

VedAI Score
743/1000
Strong