Founded
2018
Team Size
200
Total Funding
₹83 Cr
Valuation
₹415 Cr
Premium men's innerwear brand.
Core Differentiator
Premium positioning in men's innerwear with focus on fabric innovation and fit technology targeting urban millennials willing to pay 2-3x for quality basics.
Target Market
Urban Indian men aged 25-40 in metros/Tier-1 cities seeking comfort and quality innerwear
Key Innovation
Micro-modal and bamboo fabric technology with anti-microbial properties and ergonomic fit design
Building premium D2C brand equity in a traditionally unbranded/mass-market category with strong repeat purchase behavior
Direct-to-consumer model eliminating retail markup, allowing competitive pricing despite premium positioning
Customer loyalty through subscription models and comfort familiarity once acquired, though relatively low actual switching costs
₹24.9 Cr
Total Raised
1
Round
Latest Round
Latest · 2023-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2023-01-01
₹24.9 Cr
Investors
Growth Rate
17%
Funding Rounds
1