Founded
2015
Team Size
3000
Total Funding
₹515 Cr
Valuation
₹1,500 Cr
Licious is India's largest online meat and seafood retailer offering farm-to-fork fresh products with cold chain infrastructure.
Core Differentiator
End-to-end cold chain infrastructure with farm-to-fork traceability ensuring fresh, quality-controlled meat and seafood delivery within 90 minutes in key markets.
Target Market
Urban middle and upper-middle class households in Tier 1 and emerging Tier 2 cities seeking convenient access to fresh, hygienic meat and seafood
Key Innovation
Proprietary cold chain logistics network with over 100 temperature-controlled facilities, processing centers, and last-mile delivery fleet maintaining -18°C throughout
Vertical integration from farm sourcing to processing and distribution creates significant cost efficiencies and margin advantages over traditional wet markets and competitors
Built strong brand equity as India's most trusted meat delivery platform with consistent quality and safety positioning in an otherwise fragmented, trust-deficit category
High customer stickiness due to subscription models, habit formation for weekly protein purchases, and reliability concerns switching to unknown alternatives
Demand forecasting algorithms and supply chain optimization based on millions of orders reduce wastage and optimize inventory in perishable category
₹165 Cr
Total Raised
2
Rounds
PE
Latest · Jun 28, 2024
Backed by
Unlock the full funding history below — every round's amount, valuation & investors.
Series G
2023-03-15
₹150 Cr
Investors
PE
Jun 28, 2024
₹15 Cr
Annual Revenue
₹690 Cr
Growth Rate
45%
Funding Rounds
2