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Plum

623

100% vegan and cruelty-free beauty brand.

InsurTech
Beauty
Active

Founded

2013

Team Size

300

Total Funding

₹200 Cr

Valuation

₹830 Cr

About

Employee health insurance and benefits platform for enterprises.

Unique Selling Proposition

Core Differentiator

India's leading 100% vegan and cruelty-free beauty brand with strong ethical positioning in premium D2C segment

Target Market

Urban millennial and Gen-Z women seeking clean, ethical, and transparent beauty products

Key Innovation

Vegan formulations with transparent ingredient lists catering to conscious Indian consumers' growing demand for ethical beauty

Competitive Moats
⭐Brand
Medium

Strong brand equity as pioneer in vegan beauty space in India with loyal community and clear ethical positioning

🔒Switching Costs
Medium

Customer loyalty through subscription models and repeat purchases driven by skin compatibility and brand trust

Funding Snapshot
Free preview

₹49.8 Cr

Total Raised

1

Round

Latest Round

Latest · 2018-01-01

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Full Funding History

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Funding History

Latest Round

2018-01-01

₹49.8 Cr

Investors

Various Investors
Details

Location

Bengaluru, Maharashtra

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Financial Metrics

Growth Rate

49%

Funding Rounds

1

VedAI Score
623/1000
Developing

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