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Plum

623

100% vegan and cruelty-free beauty brand.

InsurTech
Beauty
Active

Founded

2013

Team Size

300

Total Funding

₹200 Cr

Valuation

₹830 Cr

About

Employee health insurance and benefits platform for enterprises.

Unique Selling Proposition

Core Differentiator

India's leading 100% vegan and cruelty-free beauty brand with strong ethical positioning in premium D2C segment

Target Market

Urban millennial and Gen-Z women seeking clean, ethical, and transparent beauty products

Key Innovation

Vegan formulations with transparent ingredient lists catering to conscious Indian consumers' growing demand for ethical beauty

Competitive Moats
Brand
Medium

Strong brand equity as pioneer in vegan beauty space in India with loyal community and clear ethical positioning

🔒Switching Costs
Medium

Customer loyalty through subscription models and repeat purchases driven by skin compatibility and brand trust

Funding Snapshot
Free preview

₹49.8 Cr

Total Raised

1

Round

Latest Round

Latest · 2018-01-01

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Full Funding History

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Funding History

Latest Round

2018-01-01

₹49.8 Cr

Investors

Various Investors
Similar Startups
Details

Location

Bengaluru, Maharashtra

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Financial Metrics

Growth Rate

49%

Funding Rounds

1

VedAI Score
623/1000
Developing