Founded
2010
Team Size
5000
Total Funding
₹1,660 Cr
Valuation
₹24.1K Cr
Asia's largest platform for baby and kids products.
Core Differentiator
Vertically integrated omnichannel platform with largest product assortment (200K+ SKUs) specifically curated for baby and kids segment, backed by extensive offline presence.
Target Market
New and expecting parents across Tier 1-3 cities in India seeking comprehensive baby and kids products
Key Innovation
Hybrid online-offline model with 800+ franchise stores enabling last-mile reach and trust-building in a category requiring high parental confidence
FirstCry has established itself as the most recognized and trusted brand in Indian baby products retail with 14+ years of category leadership and parent mindshare
Extensive franchise network of 800+ stores creates local market density, customer acquisition efficiency, and supplier leverage for exclusive products
Parents develop purchasing habits and loyalty through FirstCry's membership programs, personalized recommendations based on child's age, and accumulated purchase history
Scale advantages in procurement, private label development (30%+ of sales), and logistics optimization across 5000+ pincodes deliver superior unit economics
₹498 Cr
Total Raised
1
Round
Latest Round
Latest · 2015-01-01
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2015-01-01
₹498 Cr
Investors
FirstCry parent Brainbees cuts Q1 FY27 loss 34% to Rs 44 Cr; revenue grows 13%
FirstCry Q1: Loss Narrows 35% YoY To ₹44 Cr, Revenue Up 13%
Firstcry reports Rs 2,106 Cr revenue and Rs 44 Cr loss in Q1 FY27
Swara Baby Products Files DRHP, Parent FirstCry To Sell Shares Worth ₹300 Cr
Swara Baby Products files Rs 1,000 Cr IPO papers; FirstCry parent to sell Rs 300 Cr shares
Can FirstCry Hold Investor Attention In A Quick Commerce World?
Growth Rate
55%
Funding Rounds
1