Founded
2020
Team Size
40
Total Funding
₹8 Cr
Valuation
₹40 Cr
About
Premium underwear brand focusing on comfort and style for modern consumers.
Unique Selling Proposition
Core Differentiator
Combines premium materials with trendy designs tailored for young professionals.
Target Market
Urban millennials and Gen Z consumers seeking comfort and style.
Key Innovation
Focus on sustainable materials without compromising on luxury.
Competitive Moats
⭐Brand
Medium
Strong brand identity targeting style-conscious buyers.
💰Cost Advantage
Weak
Efficient sourcing of materials to keep costs competitive.
Funding Snapshot
Free preview
₹50 L
Total Raised
1
Round
Shark Tank India
Latest · 2022
Backed by
Vineeta Singh
Anupam Mittal
Unlock the full funding history below — every round's amount, valuation & investors.
Funding History
Shark Tank India
2022
₹50 L
Lead: Vineeta Singh
Investors
Vineeta Singh
Anupam Mittal
Details
Financial Metrics
Funding Rounds
1
VedAI Score
625/1000
Developing
Bummer
D2C Fashion