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HealthKart

646

Health supplements and nutrition products platform.

Nutraceuticals
Health Supplements
Active

Founded

2011

Team Size

800

Total Funding

₹221 Cr

Valuation

₹830 Cr

About

Health supplements and nutrition products platform.

Unique Selling Proposition

Core Differentiator

Vertically integrated D2C platform with proprietary brands (MuscleBlaze) alongside third-party supplements, combining content-led discovery with fulfillment infrastructure.

Target Market

Health-conscious urban Indians aged 18-45 seeking authentic sports nutrition and wellness supplements

Key Innovation

Content-to-commerce model with expert consultations, genuine product authentication, and private label dominance in sports nutrition category

Competitive Moats
Brand
Strong

MuscleBlaze has become India's leading sports nutrition brand with strong recall and trust in authenticity-challenged supplement market

💰Cost Advantage
Medium

Vertical integration with own manufacturing and supply chain enables better margins than pure marketplace competitors

🧠Data/AI Moat
Medium

12+ years of customer health profiles, purchase patterns, and consultation data enabling personalized recommendations

🔒Switching Costs
Medium

Subscription models, personalized consultation history, and curated product discovery create moderate lock-in

Funding Snapshot
Free preview

₹75.8 Cr

Total Raised

2

Rounds

Series H

Latest · Dec 31, 2025

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Full Funding History

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Funding History

Latest Round

2016-01-01

₹62.3 Cr

Investors

Various Investors

Series H

Dec 31, 2025

₹13.5 Cr

Details

Location

Gurugram, Haryana

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Financial Metrics

Growth Rate

30%

Funding Rounds

2

VedAI Score
646/1000
Developing