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HealthKart

646

Health supplements and nutrition products platform.

Nutraceuticals
Health Supplements
Active

Founded

2011

Team Size

800

Total Funding

₹221 Cr

Valuation

₹830 Cr

About

Health supplements and nutrition products platform.

Unique Selling Proposition

Core Differentiator

Vertically integrated D2C platform with proprietary brands (MuscleBlaze) alongside third-party supplements, combining content-led discovery with fulfillment infrastructure.

Target Market

Health-conscious urban Indians aged 18-45 seeking authentic sports nutrition and wellness supplements

Key Innovation

Content-to-commerce model with expert consultations, genuine product authentication, and private label dominance in sports nutrition category

Competitive Moats
⭐Brand
Strong

MuscleBlaze has become India's leading sports nutrition brand with strong recall and trust in authenticity-challenged supplement market

💰Cost Advantage
Medium

Vertical integration with own manufacturing and supply chain enables better margins than pure marketplace competitors

🧠Data/AI Moat
Medium

12+ years of customer health profiles, purchase patterns, and consultation data enabling personalized recommendations

🔒Switching Costs
Medium

Subscription models, personalized consultation history, and curated product discovery create moderate lock-in

Funding Snapshot
Free preview

₹75.8 Cr

Total Raised

2

Rounds

Series H

Latest · Dec 31, 2025

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Full Funding History

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Funding History

Latest Round

2016-01-01

₹62.3 Cr

Investors

Various Investors

Series H

Dec 31, 2025

₹13.5 Cr

Details

Location

Gurugram, Haryana

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Financial Metrics

Growth Rate

30%

Funding Rounds

2

VedAI Score
646/1000
Developing

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