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Sleepy Owl

554

Cold brew coffee brand for urban consumers.

D2C
Beverages
Active

Founded

2016

Team Size

100

Total Funding

₹41.5 Cr

Valuation

₹208 Cr

About

Cold brew coffee brand for urban consumers.

Unique Selling Proposition

Core Differentiator

Premium cold brew coffee positioned as a convenient, ready-to-drink beverage targeting urban millennials and Gen-Z consumers seeking artisanal coffee experiences.

Target Market

Urban professionals and coffee enthusiasts aged 25-40 in metro cities

Key Innovation

Introduced cold brew format to Indian market with focus on quality sourcing and distinctive packaging that stands out in retail

Competitive Moats
Brand
Medium

Strong brand recall as pioneer in cold brew category with distinctive owl branding and premium positioning in emerging segment

🔒Switching Costs
Weak

Building taste preference and habit formation among early adopters in nascent cold brew category

Funding Snapshot
Free preview

₹12.4 Cr

Total Raised

1

Round

Latest Round

Latest · 2021-01-01

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Full Funding History

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Funding History

Latest Round

2021-01-01

₹12.4 Cr

Investors

Various Investors
Details

Location

New Delhi, Delhi

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Financial Metrics

Growth Rate

35%

Funding Rounds

1

VedAI Score
554/1000
Promising