Dressfolk
525Celebrating India's textile heritage with timeless handloom fashion
Founded
2017
Team Size
25
Total Funding
₹33 L
Stage
Seed
Dressfolk is an Indian D2C brand specializing in handloom sarees, pre-draped sarees, blouses, dresses, and ethnic wear. Founded in 2017 by Nitin Mehrotra, the company celebrates India's textile heritage by offering timeless handloom products with modern designs while empowering local artisans. Dressfolk collaborates with 800+ weavers and 120 artisans across six states, transferring 35% of proceeds directly to them. The brand has served 10,000+ customers, grown ~200% in FY24, and has an average order value over Rs 7,000. Available on its own site, Aza Fashions, Nykaa, and Myntra.
Core Differentiator
Authentic handloom fashion with 35% proceeds going directly to 800+ artisans across 6 states — a category-first initiative
Target Market
Urban Indian women aged 25-45 seeking premium, ethically-made handloom sarees and ethnic wear with modern designs
Key Innovation
Pre-draped ready-to-wear sarees custom-fitted via waist/hip/length measurements, eliminating the saree draping barrier
Premium handloom brand with 10,000+ customers, Rs 7,000+ AOV, and strong artisan story driving organic word-of-mouth
Custom-fitted pre-draped sarees create measurement-based personalization that increases repeat purchases
Network of 800+ weavers and 120 artisans across 6 states creates supply moat difficult to replicate
₹33 L
Total Raised
1
Round
Seed
Latest · 2023-10
Backed by
Unlock the full funding history below — every round's amount, valuation & investors.
Seed
2023-10
₹33 L
Lead: All-In Capital
Investors
Annual Revenue
₹5 Cr
Growth Rate
200%
Funding Rounds
1