Founded
2012
Team Size
800
Total Funding
₹425 Cr
Valuation
₹10.8K Cr
Online beauty and personal care marketplace.
Core Differentiator
Omnichannel beauty platform combining marketplace, private label brands, and offline stores with personalized discovery tools
Target Market
Tier 1-3 Indian women aged 18-35 seeking affordable to premium beauty products
Key Innovation
AI-powered beauty assistant and virtual try-on technology integrated with extensive private label portfolio
Strong brand equity in beauty segment with 7M+ monthly active users and owned brands like Good Vibes, Faces Canada
Two-sided marketplace with 1000+ brands and growing customer base creating supply-demand liquidity
Proprietary beauty recommendation engine and customer preference data from 8M+ customers
Private label margins and direct brand relationships enabling competitive pricing
₹135 Cr
Total Raised
2
Rounds
Series E
Latest · Nov 22, 2023
Unlock the full funding history below — every round's amount, valuation & investors.
Latest Round
2017-01-01
₹125 Cr
Investors
Series E
Nov 22, 2023
₹10 Cr
Location
Website
Visit WebsiteGrowth Rate
55%
Funding Rounds
2